Yesterday marked the launch of Pitchfork.tv, the much talked about new site from Pitchfork Media. Up til now, Pitchfork has kept their feet planted firmly in the music criticism and news
world. This is a pretty big departure.
After clicking around for a while today, I have to say I'm really impressed with the content that they've got up already. There's a lot of videos by the usual Pitchfork artists (Thermals, Xiu Xiu, others whose names I can't remember) as well as the entirety of loudQUIETloud: A Film About the Pixies(!) and other goodies like artist interviews and Radiohead "exclusives." Now, Pitchfork pisses me off as much as the next music nerd, but they've always had their ear to the ground on new bands, even if the reviews were often way off base or just plain unreadable. But this site is already my preferred of the two web homes Pitchfork now hosts; their strength as an aggregator comes to the forefront while their editorializing is more subtle and easier to stomach, if it's there at all.
They're off to a running start. Now all that remains to be seen is whether they can keep the content coming. Your move, Stereogum.
Pitchfork.TV beta [Pitchfork.tv]
Obligatory Pitchfork.TV Discussion Thread [Idolator.com]
Pitchfork.tv Takes a Stab at Music Videos [Wired.com]
Pitchfork.tv Launches, Stereogum Responds, sort of. [prettymuchamazing.com]
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